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Follow along with our Florence adventure below! 

  • Writer's pictureKatlin Thompson

Italian Fashion Fundamentals

Italy and fashion are two words that go hand and hand. Mention the words Italian fashion and famous designers such as Versace, Valentino, Prada, Dolce and Gabbana, and Gucci instantaneously enter the mind. But Italian fashion is more than name brands, it’s a way a life and a significant part of the culture in Italy.


Hats are perfect for hot sunny days

Immersing yourself in a new culture is part of the fun while traveling to a new destination. In Italy’s case embracing the culture also requires dressing and shopping like a local. When in Rome, right? While encompassing the impeccable timeless style of an Italian woman is no easy task, it’s not entirely unattainable. There are a few fashion fundamentals to know before arriving in Italy that will help you blend with the local ascetic.


As I previously stated, fashion plays a big role in the culture in Italy. How you are dressed is the first thing you will be judged on by Italians. After speaking with Dr. Tresi, a professor who teaches Italian culture at the University of Florida, I learned that Italians already have some preconceived notions about Americans and our style (or lack thereof in their opinion).


Take the opportunity traveling abroad as a chance to prove them wrong. There are a few simple ways you can embrace the quintessential Italian style for yourself.


For one, know what region you are dressing for. The importance of being well dressed is amplified in the big cities such as Milan, Rome, and Florence. Milan is a style mecca and a fashion capital of the world. Milan, along with New York, Paris and London are world leaders on fashion and they take that title very seriously.


Typically, the more north in Italy that you are the more important fashion is, but as you travel further south it becomes less important. While the standards of clothing in southern Italy is more relaxed it is not anywhere near as dressed down as Americans tend to be.


One of the main difference in Italian and American style is how casual Americans dress. The Italian women in particular always take the time to get ready before leaving the house and take great pride in making themselves presentable.


Thinking of packing leggings, flip flops, or jean shorts? Try to reconsider. Athleisure has taken over in the US, but workout clothes in Italy are unacceptable by local’s standards. Unless you are actually going for a workout or you want to make it obvious you are a tourist, it’s best to leave your lulus at home.


To capture the timeless fashion of Italians, stay away from workout wear and trendy clothing. Invest in neutral colored pieces and high-quality basics that will never go out of style. Think palettes of black, white, and beige, and pops of color with accessories. Italian women base their entire wardrobe around a few staple pieces.


If you don’t have anything that will cut it for fashionable Italian style you are in luck because Italy is a shopping mecca. From custom to couture Italy is famous for fine fashion. Most regions specialize in a different trade from leather, scents, art, and my personal favorite, shoes.



While packing don’t forget the day to day style of Europeans is much dressier than Americans. Bring tons of strapless tops and flowy dresses and skirts.


Summer in Italy is HOT and in a country that doesn’t believe in air conditioning there is no escaping the heat. Make sure to bring breathable clothes to stay cool.


While traveling you will be walking nonstop so bringing comfortable shoes is crucial.

If you are planning to visit a church, there is a strict dress code. Modesty while visiting churches is a must so be sure to have your shoulders and knees covered. Linen pants and shawls are perfect attire for visiting a cathedral.


Embracing a new culture and the aspects that come with it can have lasting impacts. From changing your style to your view of the world. Follow the fashion rules Italians live by and see the world in a different perspective.



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